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Item Details
| Title:
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SOFT POWER IN CHINA
PUBLIC DIPLOMACY THROUGH COMMUNICATION |
| By: |
Jian Wang (Editor) |
| Format: |
Hardback |
| List price:
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£99.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0230108628 |
| ISBN 13: |
9780230108622 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
14 December, 2010 |
| Series: |
Palgrave Macmillan Series in Global Public Diplomacy |
| Pages: |
219 |
| Description: |
This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power. |
| Synopsis: |
This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power. |
| Illustrations: |
biography |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |
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