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Item Details
Title:
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SHAPING CHINA'S GLOBAL IMAGINATION
BRANDING NATIONS AT THE WORLD EXPO |
By: |
Jian Wang |
Format: |
Hardback |
List price:
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£69.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
1137361719 |
ISBN 13: |
9781137361714 |
Publisher: |
PALGRAVE MACMILLAN |
Pub. date: |
18 December, 2013 |
Series: |
Palgrave Macmillan Series in Global Public Diplomacy |
Pages: |
210 |
Description: |
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai. |
Synopsis: |
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai. |
Illustrations: |
9 black & white illustrations, biography |
Publication: |
UK |
Imprint: |
Palgrave Macmillan |
Returns: |
Non-returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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