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Item Details
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| Title:
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MARKETING COMMUNICATIONS
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| By: |
Jim Blythe |
| Format: |
Paperback |
| List price:
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£26.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0273639609 |
| ISBN 13: |
9780273639602 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pages: |
264 |
| Description: |
Provides an overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications. UK, Australian, European and South-East Asian examples are used. There is also a case study, questions, glossary and suggested further reading. |
| Synopsis: |
Marketing Communication is a short text which will give students a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications. Each chapter begins with an overview of the content with learning aims, and will end with a bullet-point summary of the key issues, a case study with its own questions, annotated suggestions for further reading, chapter questions, and a glossary. Examples from UK, Australia, Europe and South-East Asia are used. |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Non-returnable |
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