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Item Details
| Title:
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MARKETING PLANNING
STRATEGY, ENVIRONMENT AND CONTEXT |
| By: |
Jim Blythe, Phil Megicks |
| Format: |
Paperback |
| List price:
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£49.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0273724711 |
| ISBN 13: |
9780273724711 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
6 May, 2010 |
| Pages: |
288 |
| Synopsis: |
Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context. The book features an innovative running case study which follows a company through the entire process of marketing planning, stage by stage and chapter by chapter, finishing with a completed marketing plan. |
| Illustrations: |
col. Illustrations |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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