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Item Details
Title: MARKETING
By: Jim Blythe
Format: Electronic book text

List price: £20.39


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ISBN 10: 1847878172
ISBN 13: 9781847878175
Publisher: SAGE PUBLICATIONS LTD (DIGITAL)
Pub. date: 10 March, 2006
Series: Sage Course Companions Series
Pages: 192
Description: Presents an introduction to the subject that helps readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. This title provides support on how to revise for exams and prepare for and write assessed pieces.
Synopsis: The SAGE Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a marketer but also to think about the subject critically. Designed to compliment existing textbooks for the course, the companion provides:- Easy access to the key themes in Marketing - Helpful summaries of the approach taken by the main course textbooks - Guidance on the essential study skills required to pass the course- Sample exam questions and answers, with common themes that must always be addressed in an exam situation - Quotes from leading thinkers in the field to use in exams and essays- Taking it Further sections that suggest how readers can extent their thinking beyond the "received wisdom"The SAGE Course Companion on Marketing is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their course understanding to new levels and help them achieve success in their undergraduate course.
Publication: UK
Imprint: SAGE Publications Ltd
Returns: Non-returnable
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CIM COURSEBOOK MARKETING ESSENTIALS (HB)
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CONSUMER BEHAVIOUR
CONSUMER BEHAVIOUR
CONSUMER BEHAVIOUR
CONSUMER BEHAVIOUR
CONSUMER BEHAVIOUR
CONSUMER BEHAVIOUR
CONSUMER BEHAVIOUR (HB)
CONSUMER BEHAVIOUR (HB)
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CONSUMER BEHAVIOUR (PB)
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DEMARKETING
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ESSENCE CONSUMER BEHAVIOUR (PB)
ESSENTIAL MARKETING
ESSENTIALS OF MARKETING
ESSENTIALS OF MARKETING
ESSENTIALS OF MARKETING
ESSENTIALS OF MARKETING
ESSENTIALS OF MARKETING
ESSENTIALS OF MARKETING
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ESSENTIALS OF MARKETING
ESSENTIALS OF MARKETING
ESSENTIALS OF MARKETING (PB)
ESSENTIALS OF MARKETING (PB)
ESSENTIALS OF MARKETING (PB)
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ESSENTIALS OF MARKETING WITH MASTERING MARKETING:UNIVERSAL CD-ROM EDITION, VERSION 1.0
FINANCIAL CRYPTOGRAPHY AND DATA SECURITY (PB)
KEY CONCEPTS IN MARKETING
KEY CONCEPTS IN MARKETING
KEY CONCEPTS IN MARKETING (HB)
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MANAGEMENT
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MARKETING COMMUNICATIONS (PB)
MARKETING PLANNING (PB)
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PRINCIPLES AND PRACTICE OF MARKETING
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PRINCIPLES AND PRACTICE OF MARKETING (PB)
PRINCIPLES AND PRACTICE OF MARKETING (PB)
SALES AND KEY ACCOUNT MANAGEMENT (PB)
SALES AND SALES MANAGEMENT (PB)

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