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Item Details
| Title:
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BRANDING THE CANDIDATE
MARKETING STRATEGIES TO WIN YOUR VOTE |
| By: |
Lisa Spiller, Jeff Bergner, Don E. Schultz (Foreword) |
| Format: |
Hardback |
| List price:
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£43.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0313394040 |
| ISBN 13: |
9780313394041 |
| Publisher: |
ABC-CLIO |
| Pub. date: |
15 July, 2011 |
| Series: |
Praeger Series in Political Communication |
| Pages: |
209 |
| Description: |
American voters will be empowered by this revealing, behind-the-scene expose of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes. |
| Synopsis: |
American voters will be empowered by this revealing, behind-the-scene expose of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes. * "Promise meters" with which to evaluate candidate campaign promises and marketing strategies * Charts and tables that summarize information about political marketing, including presidential campaign slogans, political fundraising regulations, and results * Sidebars highlighting campaign quotes and calling out key points * Enlightening, chapter-by-chapter summaries of lessons learned to empower voters to resist political campaign marketing manipulation |
| Publication: |
US |
| Imprint: |
Praeger Publishers Inc |
| Returns: |
Non-returnable |
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