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Item Details
| Title:
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RAISING THE CORPORATE UMBRELLA
CORPORATE COMMUNICATIONS IN THE TWENTY-FIRST CENTURY |
| By: |
Philip J. Kitchen, Don E. Schultz |
| Format: |
Hardback |
| List price:
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£66.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0333926390 |
| ISBN 13: |
9780333926390 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
4 September, 2001 |
| Pages: |
432 |
| Description: |
Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyze corporate communications strategies and provide clear practical guidelines for successful implementation. |
| Synopsis: |
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations. |
| Illustrations: |
biography |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |
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