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Item Details
Title:
A PRIMER FOR INTEGRATED MARKETING COMMUNICATIONS
By:
Philip J. Kitchen, Patrick De Pelsmacker
Format:
Paperback
List price:
£49.99
Our price:
£44.99
Discount:
10
% off
You save:
£5.00
ISBN 10:
0415314216
ISBN 13:
9780415314213
Availability:
Usually dispatched within 1-3 weeks.
Delivery rates
Stock:
Currently
0
available
Publisher:
TAYLOR & FRANCIS LTD
Pub. date:
8 July, 2004
Pages:
208
Description:
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.
Synopsis:
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.
Illustrations:
18 black & white line drawings
Publication:
UK
Imprint:
Routledge
Returns:
Returnable
Some other items by this author:
A PRIMER FOR INTEGRATED MARKETING COMMUNICATIONS
A PRIMER FOR INTEGRATED MARKETING COMMUNICATIONS
A PRIMER FOR INTEGRATED MARKETING COMMUNICATIONS
A PRIMER FOR INTEGRATED MARKETING COMMUNICATIONS
A PRIMER FOR INTEGRATED MARKETING COMMUNICATIONS
A PRIMER FOR INTEGRATED MARKETING COMMUNICATIONS (HB)
A READER IN MARKETING COMMUNICATIONS (HB)
A READER IN MARKETING COMMUNICATIONS (PB)
ADVANCED INTRODUCTION TO ADVERTISING
ADVANCED INTRODUCTION TO ADVERTISING (HB)
ADVANCES IN ADVERTISING RESEARCH (HB)
ADVANCES IN ADVERTISING RESEARCH (PB)
ADVERTISING IN NEW FORMATS AND MEDIA
ADVERTISING IN NEW FORMATS AND MEDIA (HB)
COMMUNICATING GLOBALLY (HB)
COMMUNICATING GLOBALLY (HB)
CORPORATE COMMUNITY RELATIONS: WHAT'S THE MATTER WITH LOMBARD INDUSTRIAL DISTRICTS IN ITALY? (PB)
INTEGRATED BRAND MARKETING AND MEASURING RETURNS
INTEGRATED BRAND MARKETING AND MEASURING RETURNS (HB)
INTEGRATED COMMUNICATIONS IN THE POST-MODERN ERA (HB)
INTEGRATED COMMUNICATIONS IN THE POSTMODERN ERA
INTEGRATED MARKETING COMMUNICATIONS
MARKETING (HB)
MARKETING COMMUNICATIONS
MARKETING COMMUNICATIONS (PB)
MARKETING COMMUNICATIONS (PB)
MARKETING COMMUNICATIONS (PB)
MARKETING COMMUNICATIONS (PB)
MARKETING COMMUNICATIONS (PB)
MARKETING METAPHORS AND METAMORPHOSIS
MARKETING MIND PRINTS (HB)
MARKETING RESEARCH WITH SPSS (PB)
PUBLIC RELATIONS (PB)
RAISING THE CORPORATE UMBRELLA
RAISING THE CORPORATE UMBRELLA (HB)
RAISING THE CORPORATE UMBRELLA (PB)
THE DOMINANT INFLUENCE OF MARKETING IN THE 21ST CENTURY
THE DOMINANT INFLUENCE OF MARKETING IN THE 21ST CENTURY (HB)
THE EVOLUTION OF INTEGRATED MARKETING COMMUNICATIONS
THE EVOLUTION OF INTEGRATED MARKETING COMMUNICATIONS
THE EVOLUTION OF INTEGRATED MARKETING COMMUNICATIONS
THE EVOLUTION OF INTEGRATED MARKETING COMMUNICATIONS (HB)
THE EVOLUTION OF INTEGRATED MARKETING COMMUNICATIONS (PB)
THE FUTURE OF MARKETING
THE FUTURE OF MARKETING (HB)
THE INFORMED STUDENT GUIDE TO MARKETING (PB)
THE RHETORIC AND REALITY OF MARKETING
THE RHETORIC AND REALITY OF MARKETING (HB)
WORD OF MOUTH AND SOCIAL MEDIA
WORD OF MOUTH AND SOCIAL MEDIA
WORD OF MOUTH AND SOCIAL MEDIA
WORD OF MOUTH AND SOCIAL MEDIA (HB)
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