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Item Details
| Title:
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MARKETING COMMUNICATIONS
PRINCIPLES AND PRACTICE |
| By: |
Philip J. Kitchen |
| Format: |
Paperback |
| List price:
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£95.99 |
| Our price: |
£91.19 |
| Discount: |
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| You save:
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£4.80 |
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| ISBN 10: |
1861521960 |
| ISBN 13: |
9781861521965 |
| Availability: |
Reprinting. This item may be subject to delays or cancellation.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
CENGAGE LEARNING EMEA |
| Pub. date: |
19 November, 1998 |
| Pages: |
512 |
| Description: |
Provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, this book draws on the opinions, views, expertise and understanding of a large number of authors/contributors, who are recognised experts in their respective domains. |
| Synopsis: |
Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, the book draws on the opinions, views, expertise and understanding of a large number of authors/contributors, who are recognised experts in their respective domains. Marketing Communications explores an area of exciting diversity and significant growth, especially as the 21st century unfolds. This is a comprehensive book, with excellent coverage of all key functional areas - from advertising to direct marketing, from marketing public relations to the Internet. But it also contains key theoretical chapters - from information processing to elaboration likelihood, from audience analysis to measuring the success rate. |
| Publication: |
UK |
| Imprint: |
Cengage Learning EMEA |
| Returns: |
Returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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