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Item Details
Title:
RAISING THE CORPORATE UMBRELLA
CORPORATE COMMUNICATIONS IN THE TWENTY-FIRST CENTURY
By:
Philip J. Kitchen, Don Schultz
Format:
Paperback
List price:
£44.99
Our price:
£38.24
Discount:
15
% off
You save:
£6.75
ISBN 10:
134942532X
ISBN 13:
9781349425327
Availability:
Usually dispatched within 1-3 weeks.
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Stock:
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0
available
Publisher:
PALGRAVE MACMILLAN
Pub. date:
1 January, 2001
Edition:
Softcover reprint of the original 1st ed. 2001
Pages:
432
Synopsis:
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.
Illustrations:
biography
Publication:
UK
Imprint:
Palgrave Macmillan
Returns:
Returnable
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