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Item Details
| Title:
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ASIA BRANDING
CONNECTING BRANDS, CONSUMERS AND COMPANIES |
| By: |
Bang Nguyen, T. C. Melewar, Don Schultz |
| Format: |
Paperback |
| List price:
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£45.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1137489952 |
| ISBN 13: |
9781137489951 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
14 October, 2016 |
| Edition: |
1st ed. 2017 |
| Pages: |
350 |
| Description: |
This is an edited collection examining different elements of branding within the context of Asia. Written by experts, it provides insights into current applied research on the relationship between companies, brands and consumers across key Asian economies. |
| Synopsis: |
This is an edited collection examining different elements of branding within the context of Asia. Written by experts, it provides insights into current applied research on the relationship between companies, brands and consumers across key Asian economies. |
| Illustrations: |
XVIII, 350 p. |
| Publication: |
UK |
| Imprint: |
Palgrave |
| Returns: |
Returnable |
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