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Item Details
| Title:
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CONTEMPORARY THOUGHTS ON CORPORATE BRANDING AND CORPORATE IDENTITY MANAGEMENT
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| Volume: |
2008 |
| By: |
T. C. Melewar (Editor), Elif Karaosmanoglu (Editor) |
| Format: |
Paperback |
| List price:
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£80.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1349360627 |
| ISBN 13: |
9781349360628 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
23 October, 2008 |
| Edition: |
2008 ed. |
| Pages: |
242 |
| Description: |
A new look atthe latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications." |
| Synopsis: |
A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications. |
| Illustrations: |
biography |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |
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