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Item Details
Title:
PUBLIC RELATIONS
PRINCIPLES AND PRACTICE
By:
Philip J. Kitchen
Format:
Paperback
List price:
£70.99
Our price:
£67.44
Discount:
5
% off
You save:
£3.55
ISBN 10:
1861520913
ISBN 13:
9781861520913
Availability:
Usually dispatched within 1-3 weeks.
Delivery rates
Stock:
Currently
0
available
Publisher:
CENGAGE LEARNING EMEA
Pub. date:
24 April, 1997
Pages:
325
Description:
This text examines the theory behind the principles and practice of public relations. It draws on the opinions, views, expertise and understanding of a range of practitioners and theorists.
Synopsis:
The text examines in detail the theory behind the principles and practice of public relations. The book draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. Information is supported by case vignettes, detailed case studies and end-of-chapter questions; to tackle the issues involved in the principles of public relations as we begin the new millennia. The text will help students and practitioners develop knowledge and skills in the arena of public relations.
Illustrations:
black & white illustrations
Publication:
UK
Imprint:
Cengage Learning EMEA
Returns:
Returnable
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