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Item Details
Title:
THE INFORMED STUDENT GUIDE TO MARKETING
By:
Philip J. Kitchen, Tony Proctor
Format:
Paperback
List price:
£86.99
Our price:
£82.64
Discount:
5
% off
You save:
£4.35
ISBN 10:
186152546X
ISBN 13:
9781861525468
Availability:
Reprinting. This item may be subject to delays or cancellation.
Delivery rates
Stock:
Currently
0
available
Publisher:
CENGAGE LEARNING EMEA
Pub. date:
5 April, 2001
Pages:
320
Description:
Equips students with what they need to know about marketing. This guide comprises an A-Z listing of over 400 entries, including coverage of various conceptual developments in the field. It provides a suitable 'first base' for first year undergraduates or those new to marketing studies.
Synopsis:
The Informed Student Guide to Marketing has been compiled by a team of recognized marketing experts to equip students with everything they need to know about marketing.The guide comprises an A-Z listing of over 400 entries, including coverage of the most recent conceptual developments in this rapidly changing field: Accessible and concise, easy to read styleEntries include the most up to date referencesUseful further reading section at the end, citing major works and journalsRelevant to business and management students as well as those following marketing coursesEach and every entry has been carefully devised to provide essential and relevant definitions of the core theories, approaches and jargon adopted by those in the profession and its academic studies.The Informed Student to Marketing provides an ideal `first base' for first year undergraduates or those new to marketing studies, and an invaluable reference bible for those already familiar with the subject.
Publication:
UK
Imprint:
Cengage Learning EMEA
Returns:
Returnable
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ABSOLUTE ESSENTIALS OF CREATIVE THINKING AND PROBLEM SOLVING (HB)
ABSOLUTE ESSENTIALS OF STRATEGIC MARKETING
ABSOLUTE ESSENTIALS OF STRATEGIC MARKETING (HB)
BASIC MARKETING RESEARCH
COMMUNICATING GLOBALLY (HB)
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CONSUMER BEHAVIOR
CORPORATE COMMUNITY RELATIONS: WHAT'S THE MATTER WITH LOMBARD INDUSTRIAL DISTRICTS IN ITALY? (PB)
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CREATIVE PROBLEM SOLVING FOR MANAGERS (HB)
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ESSENCE MANAGEMENT CREATIVITY (PB)
ESSENTIALS OF MARKETING RESEARCH (PB)
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ESSENTIALS OF MARKETING RESEARCH (PB)
FUNDRAISING MANAGEMENT
INTEGRATED BRAND MARKETING AND MEASURING RETURNS
INTEGRATED BRAND MARKETING AND MEASURING RETURNS (HB)
INTEGRATED COMMUNICATIONS IN THE POST-MODERN ERA (HB)
INTEGRATED COMMUNICATIONS IN THE POSTMODERN ERA
INTEGRATED MARKETING COMMUNICATIONS
MARKETING (HB)
MARKETING COMMUNICATIONS (PB)
MARKETING METAPHORS AND METAMORPHOSIS
MARKETING MIND PRINTS (HB)
PUBLIC RELATIONS (PB)
PUBLIC SECTOR MARKETING (PB)
RAISING THE CORPORATE UMBRELLA
RAISING THE CORPORATE UMBRELLA (HB)
RAISING THE CORPORATE UMBRELLA (PB)
STRATEGIC MARKETING
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STRATEGIC MARKETING
STRATEGIC MARKETING
STRATEGIC MARKETING
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STRATEGIC MARKETING (HB)
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STRATEGIC MARKETING (PB)
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THE DOMINANT INFLUENCE OF MARKETING IN THE 21ST CENTURY
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THE ENGLISH WRITING SYSTEM
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THE FUTURE OF MARKETING
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THE RHETORIC AND REALITY OF MARKETING
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