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Item Details
The item which you searched for
has been replaced by a newer edition. To view details of the newer edition
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| Title:
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ESSENTIALS OF MARKETING RESEARCH
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| By: |
Tony Proctor |
| Format: |
Paperback |
| List price:
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£24.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0273625314 |
| ISBN 13: |
9780273625315 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
1 June, 1997 |
| Pages: |
384 |
| Description: |
The traditional approach to marketing research and the traditional tools of analysis are explored in this book, particularly in the areas of qualitative data analysis and marketing decision support systems. There are case studies at the end of every chapter and student activities. |
| Synopsis: |
The traditional approach to marketing research and the traditional tools of analysis is looked at in this new text. It discusses new developments, particularly in the areas of qualitative data analysis and marketing decision support systems. The author starts by looking at the nature and needs of marketing research. An overview is given of the process of marketing research in one of the chapters which concludes by looking at the role of agencies and ethical issues. |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Non-returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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