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Item Details
| Title:
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STRATEGIC MARKETING
AN INTRODUCTION |
| By: |
Tony Proctor |
| Format: |
Electronic book text |
| List price:
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£42.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1317834232 |
| ISBN 13: |
9781317834236 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
25 February, 2014 |
| Pages: |
352 |
| Description: |
Demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. This work uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of 'strategic windows' to improve its position. |
| Synopsis: |
Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. From assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of `strategic windows' to improve its position. Core issues covered include:marketing strategyanalyzing the business environmentthe customer in the market placetargeting and positioningmarketing mix strategy.This textbook is the complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates. Accessibly written and supported by a user-friendly companion website, this new edition of Strategic Marketing: An Introduction is an essential resource for all students of marketing and business and management. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415458160/ |
| Illustrations: |
44 Line drawings, black and white; 81 Tables, black and white; 44 |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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