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Item Details
Title:
BASIC MARKETING RESEARCH
Volume:
1
By:
Naresh K. Malhotra
Format:
Mixed media product
List price:
£70.94
We currently do not stock this item, please contact the publisher directly for further information.
ISBN 10:
1405836660
ISBN 13:
9781405836661
Publisher:
PEARSON EDUCATION LIMITED
Pub. date:
10 November, 2005
Edition:
International ed
Description:
This Valuepack consists of Essentials of Marketing Research, 4/e by Proctor (ISBN: 9780273694946) and Basic Marketing Research: A Decision- Making Approach with SPSS 13.0 Student CD: International Edition, 2/e by Malhotra/Peterson (ISBN: 9780132003278)
Returns:
Returnable
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