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Item Details
Title:
BASIC MARKETING RESEARCH
By:
Naresh K. Malhotra
Format:
Paperback
List price:
£156.99
We believe that this item is permanently unavailable, and so we cannot source it.
ISBN 10:
0132570181
ISBN 13:
9780132570183
Publisher:
PEARSON EDUCATION (US)
Pub. date:
5 September, 2011
Edition:
International ed of 4th revised ed
Pages:
672
Description:
For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
Illustrations:
col. Illustrations
Returns:
Returnable
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