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Item Details
| Title:
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REVIEW OF MARKETING RESEARCH
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| By: |
Naresh K. Malhotra |
| Format: |
Electronic book text |
| List price:
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£66.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
085724728X |
| ISBN 13: |
9780857247285 |
| Publisher: |
EMERALD PUBLISHING LIMITED |
| Pub. date: |
1 December, 2009 |
| Series: |
Review of Marketing Research 6 |
| Pages: |
216 |
| Description: |
Contains articles by the marketing field's researchers and scholars. This title presents a view of the marketing research methodologies. |
| Synopsis: |
"The Review of Marketing Research" series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike other research publications in the field, which impose major constraint on article length, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, international developments, guidelines for implementation, and suggestions for future theory development and testing. "The RMR" series is edited by Naresh K. Malhotra along with a distinguished editorial review board. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies. |
| Publication: |
UK |
| Imprint: |
Emerald Publishing Limited |
| Returns: |
Non-returnable |
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