| Title:
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REVIEW OF MARKETING RESEARCH
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| By: |
Naresh K. Malhotra (Editor) |
| Format: |
Electronic book text |
| List price:
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£66.99 |
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| ISBN 10: |
0857247247 |
| ISBN 13: |
9780857247247 |
| Publisher: |
EMERALD PUBLISHING LIMITED |
| Pub. date: |
1 November, 2005 |
| Series: |
Review of Marketing Research 2 |
| Pages: |
256 |
| Description: |
Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the wide range of marketing research methodologies. |
| Synopsis: |
"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. Unlike other research publications in the field that impose rigid limitations on the length of articles, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for further theory development and testing. Edited by Narash K. Malhotra along with a distinguished Editorial Review Board drawn from the leading figures in marketing research and theory, the annual "Review of Marketing Research" volumes include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies. No marketing bookshelf or library will be complete without this annual series. |
| Publication: |
UK |
| Imprint: |
Emerald Publishing Limited |
| Returns: |
Non-returnable |