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Item Details
| Title:
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CRM IN A WEEK
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| By: |
Brian Salter, Naomi Langford-Wood |
| Format: |
Paperback |
| List price:
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£6.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0340857668 |
| ISBN 13: |
9780340857663 |
| Publisher: |
HODDER ARNOLD |
| Pub. date: |
1 September, 2002 |
| Series: |
In a Week S. |
| Pages: |
96 |
| Description: |
CRM (customer relationship management) is about attracting and maintaining lasting customers so that they return time and again to use your service and/or buy your product. This book takes the reader through the logical steps necessary to integrate CRM fully into company strategy at all levels. |
| Synopsis: |
CRM (customer relationship management) is about attracting and maintaining lasting customers so that they return time and time again to use your service and/or buy your product. CRM is not just about winning sales in the short term but increasing long term profit overall. This book takes the reader through the logical steps necessary to integrate CRM fully into company strategy at all levels - not just in the customer service department. |
| Illustrations: |
30 b&w cartoons |
| Publication: |
UK |
| Imprint: |
Hodder Arnold H&S |
| Returns: |
Non-returnable |
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