 |
|
|
Item Details
| Title:
|
THE MARKETING PLANNING WORKBOOK
EFFECTIVE MARKETING FOR MARKETING MANAGERS |
| By: |
Sally Dibb |
| Format: |
Paperback |
| List price:
|
£18.99 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
0415118913 |
| ISBN 13: |
9780415118910 |
| Publisher: |
CENGAGE LEARNING EMEA |
| Pub. date: |
30 October, 1995 |
| Series: |
Marketing Workbooks |
| Pages: |
256 |
| Description: |
A clear, systematic approach to marketing planning, which outlines the main features of planning techniques and strategies, and presents a step-by-step guide to the ways you can determine market objectives and develop a plan for their implementation and control. |
| Synopsis: |
Sally Dibb and Lyndon Simkin present a clear, systematic approach to marketing planning. They first outline the main features of the key planning techniques and strategies. Then, involving the assessment of marketing opportunities and resources, they present a step-by-step guide to the ways you can determine market objectives and develop a plan for their implementation and control. |
| Illustrations: |
forms |
| Publication: |
UK |
| Imprint: |
Cengage Learning EMEA |
| Returns: |
Non-returnable |
|
|
|
 |
|
|
|
|
|
No Cheese, Please!
A fun picture book for children with food allergies - full of friendship and super-cute characters!Little Mo the mouse is having a birthday party.
|
My Brother Is a Superhero
Luke is massively annoyed about this, but when Zack is kidnapped by his arch-nemesis, Luke and his friends have only five days to find him and save the world...
|
|
|
|
|