MARKETING BRIEFS by Sally Dibb, Lyndon Simkin ( 9781138145931 )

Item Details

Title:

MARKETING BRIEFS

By:

Sally Dibb, Lyndon Simkin

Format:

Hardback

List price:

£145.00

Our price:

£140.65

Discount:

3% off

You save:

£4.35

ISBN 10:

1138145939

ISBN 13:

9781138145931

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Stock:

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Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

29 July, 2016

Edition:

2nd Revised edition

Pages:

376

Synopsis:

This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject. The text itself is organized into short structured chapters, the Briefs, each including: * Core definitions * A bulleted key point overview * Thorough yet concise explanation of the concept and primary issues * Illustrative examples * A selection of examination style case, essay and applied questions Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.

Publication:

Imprint:

Routledge

Returns:

Returnable

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