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Item Details
| Title:
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THE MARKET SEGMENTATION WORKBOOK
TARGET MARKETING FOR MARKETING MANAGERS |
| By: |
Sally Dibb, Lyndon Simkin |
| Format: |
Paperback |
| List price:
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£66.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0415118921 |
| ISBN 13: |
9780415118927 |
| Publisher: |
CENGAGE LEARNING EMEA |
| Pub. date: |
15 February, 1996 |
| Edition: |
Workbook ed. |
| Pages: |
240 |
| Description: |
Explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively. |
| Synopsis: |
This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively. |
| Publication: |
UK |
| Imprint: |
Cengage Learning EMEA |
| Returns: |
Returnable |
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