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Item Details
Title: THE MARKET SEGMENTATION WORKBOOK
TARGET MARKETING FOR MARKETING MANAGERS
By: Sally Dibb, Lyndon Simkin
Format: Paperback

List price: £66.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0415118921
ISBN 13: 9780415118927
Publisher: CENGAGE LEARNING EMEA
Pub. date: 15 February, 1996
Edition: Workbook ed.
Pages: 240
Description: Explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively.
Synopsis: This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively.
Publication: UK
Imprint: Cengage Learning EMEA
Returns: Returnable
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