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Item Details
Title:
THE ESSENTIALS OF MARKETING RESEARCH
By:
Lawrence S. Silver, Robert E. Stevens, Bruce Wrenn
Format:
Hardback
List price:
£160.00
Our price:
£144.00
Discount:
10
% off
You save:
£16.00
ISBN 10:
041589929X
ISBN 13:
9780415899291
Availability:
Usually dispatched within 1-3 weeks.
Delivery rates
Stock:
Currently
0
available
Publisher:
TAYLOR & FRANCIS LTD
Pub. date:
18 October, 2012
Edition:
3rd Revised edition
Pages:
376
Description:
Rev. ed. of: Marketing research: text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.
Synopsis:
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: * Secondary research and data mining * Internet marketing research * Qualitative and exploratory research * Statistical analysis * Marketing research ethics With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.
Illustrations:
53 black & white tables
Publication:
UK
Imprint:
Routledge
Returns:
Returnable
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MILTON J. SHAPP, INDIVIDUALLY AND AS GOVERNOR OF PENNSYLVANIA ET AL., PETITIONERS, V. FRANK G. ZARB ET AL. U.S. SUPREME COURT TRANSCRIPT OF RECORD WITH SUPPORTING PLEADINGS
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