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Item Details
| Title:
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THE ESSENTIALS OF MARKETING RESEARCH
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| By: |
Lawrence S. Silver, Robert E. Stevens, Bruce Wrenn |
| Format: |
Electronic book text |
| List price:
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£60.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1136593241 |
| ISBN 13: |
9781136593246 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
12 November, 2012 |
| Edition: |
3rd New edition |
| Pages: |
366 |
| Synopsis: |
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:Secondary research and data miningInternet marketing researchQualitative and exploratory researchStatistical analysisMarketing research ethicsWith learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills. |
| Illustrations: |
53 Tables, black and white |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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