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Item Details
Title: THE ASIAN ADVANTAGE
By: George S. Yip
Format: Electronic book text

List price: £23.98


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ISBN 10: 0465010830
ISBN 13: 9780465010837
Publisher: THE PERSEUS BOOKS GROUP
Pub. date: 16 December, 2007
Synopsis: Asian Advantage is the most comprehensive and up-to-date strategic resource for managers and executives expanding their operations in Asia. Packed with current data on business, economic, cultural, and political conditions in each of the region's 14 most active countries, Asian Advantage provides a blueprint for doing business in the world's fastest growing area.Many books on Asian business take a more "macro" political-economic approach or a "micro" country-specific or business practice approach. Asian Advantage combines current data with a rigorous strategic model to provide a unique practical resource for understanding the business dynamics of the region.
Publication: US
Imprint: Basic Books
Returns: Non-returnable
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