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Item Details
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| Title:
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TOTAL GLOBAL STRATEGY
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| By: |
George S. Yip, G. Tomas M. Hult |
| Format: |
Paperback |
| List price:
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£64.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0136089836 |
| ISBN 13: |
9780136089834 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
15 September, 2011 |
| Edition: |
3rd Revised edition |
| Pages: |
320 |
| Description: |
Earlier ed. published as: Total global strategy II: updated for the internet and service era / George S. Yip. c2003. |
| Synopsis: |
A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies--how to deal with globalization and the resulting need for globally integrated strategies. The third edition--in addition to featuring new coauthor Tomas Hult--presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
Prentice Hall |
| Returns: |
Returnable |
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