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Item Details
Title: DIE GLOBALE WETTBEWERBSSTRATEGIE
By: George S. Yip
Format: Paperback

List price: £46.99


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ISBN 10: 3322827186
ISBN 13: 9783322827180
Publisher: SPRINGER FACHMEDIEN WIESBADEN
Pub. date: 31 July, 2012
Edition: Softcover reprint of the original 1st ed. 1996
Pages: 348
Language: German & German
Synopsis: Dieses US-Standardwerk fur das globale Management international tatiger Unternehmen zeigt, wie es gelingt, multinationale Unternehmen weltweit einheitlich und nicht als losen Verbund einzelner Niederlassungen zu managen. "Mit diesem hervorragend recherchierten und konstruktiven Buch erschrieb sich Yip einen Platz in einer kleinen, exklusiven Gruppe von Autoren..." Theodore Levitt, Harvard Business School
Illustrations: bibliography
Publication: Germany
Imprint: Vieweg+Teubner Verlag
Returns: Returnable
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