 |
|
|
Item Details
| Title:
|
THE TRAVEL INDUSTRY
|
| By: |
Chuck Y. Gee, James C. Makens, Dexter J.L. Choy |
| Format: |
Hardback |
| List price:
|
£131.95 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
0471287741 |
| ISBN 13: |
9780471287742 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
9 January, 1997 |
| Edition: |
3rd Revised edition |
| Pages: |
512 |
| Description: |
The Travel Industry Third Edition What makes a positive visitor experience? Authors Chuck Y. Gee, Ph.D. , DPS (Hon. ), James C. Makens, Ph.D. , and Dexter J.L. Choy, Ph.D. assert that public policies--local, regional, and even global--play a vital role in defining the quality of a visitor's experience. |
| Synopsis: |
The Travel Industry Third Edition What makes a positive visitor experience? Authors Chuck Y. Gee, Ph.D., DPS (Hon.), James C. Makens, Ph.D., and Dexter J.L. Choy, Ph.D. assert that public policies--local, regional, and even global--play a vital role in defining the quality of a visitor's experience. The savvy hospitality and travel professional will not only understand these influences, but know how to shape them. The Travel Industry helps the student achieve both goals. This innovative third edition focuses on topics of a more global nature, such as concepts of trade barriers as impediments to promoting international travel and tourism. Specific illustrations are offered on how government policies, including diplomatic recognition, will affect tourism trade relationships. The third edition also covers current U.S. policies and reciprocal acts to promote tourism exchanges with other countries, as well as a special section on the amusement, entertainment, and retail product aspects of tourism.Other highlights of the third edition include: the impact of technology on travel distribution systems ticketless travel leading to a redefining of the role of tomorrow's travel agents expanded text on land transportation, including discussions on NAFTA's effect on rail travel information on tourist business enterprises technology and the international hotel business. To enhance student learning, every chapter of The Travel Industry offers study objectives, key terms, illustrations, industry vignettes, a summary, discussion questions, and suggested assignments. |
| Illustrations: |
1 colour illustration |
| Publication: |
US |
| Imprint: |
John Wiley & Sons Inc |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
No Cheese, Please!
A fun picture book for children with food allergies - full of friendship and super-cute characters!Little Mo the mouse is having a birthday party.
|
My Brother Is a Superhero
Luke is massively annoyed about this, but when Zack is kidnapped by his arch-nemesis, Luke and his friends have only five days to find him and save the world...
|
|
|
|
|