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Item Details
Title:
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MARKETING FOR HOSPITALITY AND TOURISM
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By: |
Dr. Philip T. Kotler, John T. Bowen, James C. Makens |
Format: |
Hardback |
List price:
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£106.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0134151925 |
ISBN 13: |
9780134151922 |
Publisher: |
PEARSON EDUCATION (US) |
Pub. date: |
1 April, 2016 |
Edition: |
7th Revised edition |
Pages: |
688 |
Synopsis: |
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities. |
Publication: |
US |
Imprint: |
Prentice Hall |
Returns: |
Returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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