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Item Details
| Title:
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RESTAURANT MARKETING FOR OWNERS AND MANAGERS
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| By: |
Patti J. Shock, John T. Bowen, John M. Stefanelli |
| Format: |
Paperback |
| List price:
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£31.95 |
| Our price: |
£28.76 |
| Discount: |
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| You save:
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£3.19 |
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| ISBN 10: |
0471226270 |
| ISBN 13: |
9780471226277 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
17 October, 2003 |
| Pages: |
240 |
| Description: |
How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest 'bang' for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this book provides restaurant and foodservice managers with answers to these questions. |
| Synopsis: |
This is the complete guide to marketing for restaurant managers. How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest 'bang' for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more. Part of the "Restaurant Basics Series", this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to imple-ment a marketing plan and budget. |
| Illustrations: |
resources, index |
| Publication: |
US |
| Imprint: |
John Wiley & Sons Inc |
| Returns: |
Returnable |
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