| Title:
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MARKETING HOSPITALITY AND TOURISM
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| By: |
Philip Kotler, John Bowen, James C. Makens |
| Format: |
Paperback |
| List price:
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£36.99 |
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| ISBN 10: |
0130110310 |
| ISBN 13: |
9780130110312 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
1 July, 1998 |
| Edition: |
2nd edition |
| Pages: |
816 |
| Description: |
Intended for undergraduate/graduate-level courses in Hospitality and Tourism Marketing, this work is an introduction to marketing that combines the approach of Kotler's acclaimed "Principles of Marketing" with hospitality-specific information. |
| Synopsis: |
For undergraduate/graduate-level courses in Hospitality and Tourism Marketing. Comprehensive and innovative, managerial and practical, this introduction to marketing combines the highly successful approach of Kotler's acclaimed Principles of Marketing with hospitality-specific information. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries. |
| Illustrations: |
col. ports. |
| Publication: |
UK |
| Imprint: |
Prentice-Hall |
| Returns: |
Returnable |