| Title:
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CHAOTICS
THE BUSINESS OF MANAGING AND MARKETING IN THE AGE OF TURBULENCE |
| By: |
Philip Kotler, John A. Caslione |
| Format: |
Hardback |
| List price:
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£18.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0814415210 |
| ISBN 13: |
9780814415214 |
| Publisher: |
AMACOM |
| Pub. date: |
1 May, 2009 |
| Pages: |
224 |
| Description: |
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. This work outlines a specific system for managing waves of uncertainty affecting customers, employees, and other stakeholders. |
| Synopsis: |
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less. |
| US Grade: |
College Freshman |
| Illustrations: |
Illustrations, |
| Publication: |
US |
| Imprint: |
Amacom |
| Returns: |
Returnable |