FRAMEWORK FOR MARKETING MANAGEMENT by Philip Kotler ( 9780131001176 )

Item Details

Title:

FRAMEWORK FOR MARKETING MANAGEMENT

By:

Format:

Paperback

List price:	£72.99
We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10:

0131001175

ISBN 13:

9780131001176

Publisher:

PEARSON EDUCATION LIMITED

Pub. date:

3 December, 2002

Edition:

2 Revised ed of US ed

Pages:

363

Description:

Aimed at undergraduates and MBA courses, this text focuses on key points of marketing management, such as how to analyze the market, how to develop strategies and how to deliver and manage effective marketing programmes.

Illustrations:

illustrations

Returns:

Returnable

Some other items by this author:

"BRAND SENSE: BUILD POWERFUL BRANDS THROUGH TOUCH, TASTE, SMELL, SIGHT AND SOUND " (HB)

2014 MYMARKETINGLAB WITH PEARSON ETEXT -- ACCESS CARD -- FOR MARKETING

A FRAMEWORK FOR MARKETING MANAGEMENT

A FRAMEWORK FOR MARKETING MANAGEMENT, GLOBAL EDITION (PB)

A STAKEHOLDER APPROACH TO CORPORATE SOCIAL RESPONSIBILITY

A STAKEHOLDER APPROACH TO CORPORATE SOCIAL RESPONSIBILITY (HB)

ACCESS CARD FOR MARKETING MANAGEMENT GLOBAL EDITION

ACCESS CARD FOR PRINCIPLES OF MARKETING GLOBAL EDITION

ADVANCING THE COMMON GOOD (HB)

ARMSTRONG MARKETING AN INTRODUCTIONP4

ARTS MARKETING INSIGHTS

ARTS MARKETING INSIGHTS (HB)

ASIAN COMPETITORS CASE BOOK: MARKETING FOR COMPETITIVENESS IN THE AGE OF DIGITAL CONSUMERS

ASIAN COMPETITORS CASE BOOK: MARKETING FOR COMPETITIVENESS IN THE AGE OF DIGITAL CONSUMERS (HB)

ATTRACTING INVESTORS

ATTRACTING INVESTORS (HB)

AUDIO BRANDING

B2B BRAND MANAGEMENT (HB)

B2B BRAND MANAGEMENT (PB)

BLACKBOARD ACCESS CODE CARD (PB)

BUILDING GLOBAL BIOBRANDS (PB)

CHAOTICS

CHAOTICS (HB)

COMPANY CASES FOR MARKETING (PB)

CONFRONTING CAPITALISM

CONFRONTING CAPITALISM: REAL SOLUTIONS FOR A TROUBLED ECONOMIC SYSTEM (HB)

CONSUMER NEUROSCIENCE (HB)

CORPORATE SOCIAL RESPONSIBILITY

CORPORATE SOCIAL RESPONSIBILITY (HB)

COURSECOMPASS

CU.KOTLER/KELLER: MARKETING MANAGEMENT PACK (PB)

CU.PARMENT SWE ADDITIONAL CHAPTERS PACK

DEMOCRACY IN DECLINE

DEMOCRACY IN DECLINE (HB)

DEMOCRACY IN DECLINE (PB)

ELUSIVE FAN (HB)

ENTREPRENEURIAL MARKETING (HB)

EXPERIENTIAL APPROACH TO ORGANIZATION DEVELOPMENT

FLASH CARDS (PB)

FRAMEWORK FOR MARKETING MANAGEMENT

FRAMEWORK FOR MARKETING MANAGEMENT (PB)

FRAMEWORK FOR MARKETING MANAGEMENT IPE WITH ADVERTISING ADVENTURE 03 CD-ROM

GOOD WORKS!

GOOD WORKS! (HB)

H2H MARKETING (HB)

H2H-MARKETING - VON MENSCHEN FUR MENSCHEN (HB)

HBR''S 10 MUST READS ON SALES (WITH BONUS INTERVIEW OF ANDRIS ZOLTNERS) (HBR''S 10 MUST READS) (HB)

HBR'S 10 MUST READS ON SALES (WITH BONUS INTERVIEW OF ANDRIS ZOLTNERS) (HBR'S 10 MUST READS) (PB)

HIGH VISIBILITY (HB)

INGREDIENT BRANDING (HB)

INGREDIENT BRANDING (PB)

INSTRUCTOR''S EDITION (INT ED) WITH STRATEGIC MANAGEMENT

INSTRUCTOR''S MANUAL TO H2H MARKETING CASE STUDIES (HB)

INTERNATIONAL ECONOMICS

KELLOGG ON ADVERTISING AND MEDIA

KELLOGG ON ADVERTISING AND MEDIA (HB)

KELLOGG ON BRANDING

KELLOGG ON BRANDING (HB)

KELLOGG ON MARKETING

KELLOGG ON MARKETING (HB)

KOTLER ON MARKETING

KOTLER ON MARKETING (PB)

LATERAL MARKETING

LATERAL MARKETING (HB)

MANAGING CUSTOMER EXPERIENCE AND RELATIONSHIPS

MANAGING CUSTOMER EXPERIENCE AND RELATIONSHIPS (HB)

MARKET YOUR WAY TO GROWTH

MARKET YOUR WAY TO GROWTH (HB)

MARKETING

MARKETING (HB)

MARKETING (PB)

MARKETING 3.0

MARKETING 3.0 (HB)

MARKETING 4.0

MARKETING 4.0 (HB)

MARKETING 5.0 (HB)

MARKETING AN INTRODUCTION (PB)

MARKETING FOR COMPETITIVENESS: ASIA TO THE WORLD - IN THE AGE OF DIGITAL CONSUMERS (HB)

MARKETING FOR COMPETITIVENESS: ASIA TO THE WORLD - IN THE AGE OF DIGITAL CONSUMERS (PB)

MARKETING FOR HOSPITALITY AND TOURISM (HB)

MARKETING FOR HOSPITALITY AND TOURISM (PB)

MARKETING HOSPITALITY AND TOURISM (PB)

MARKETING IN THE PUBLIC SECTOR (HB)

MARKETING IN THE PUBLIC SECTOR (PB)

MARKETING INSIGHTS FROM A TO Z

MARKETING INSIGHTS FROM A TO Z (HB)

MARKETING INTRO ASIAN PERSPECTIVE (PB)

MARKETING LIVE (PB)

MARKETING MANAGEMENT

MARKETING MANAGEMENT (HB)

MARKETING MANAGEMENT (PB)

MARKETING MANAGEMENT AND STRATEGY (PB)

MARKETING MANAGEMENT ASIAN PERSPECTIVE (PB)

MARKETING MANAGEMENT OLP WITH ETEXT

MARKETING MANAGEMENT WITH MARKETING PLAN PRO, VERSION 4.0

MARKETING MANAGEMENT WITH MYMARKETINGLAB

MARKETING MANAGEMENT WITH PIN CARD

MARKETING MANAGEMENT, GLOBAL EDITION

MARKETING MANAGEMENT, GLOBAL EDITION (PB)

MARKETING MANAGEMENT: AN ASIAN PERSPECTIVE (PB)

MARKETING MOVES (HB)

MARKETING PLACES (HB)

MARKETING PLACES (PB)

MARKETING PLACES EUROPE (HB)

MARKETING PROFESSIONAL SERVICES (HB)

MARKETING RESEARCH

Information provided by www.pickabook.co.uk