| Title:
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MARKETING MANAGEMENT
AN ASIAN PERSPECTIVE |
| By: |
Philip Kotler |
| Format: |
Paperback |
| List price:
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£44.99 |
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| ISBN 10: |
0130109800 |
| ISBN 13: |
9780130109804 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
31 December, 2000 |
| Edition: |
2 Rev ed |
| Pages: |
920 |
| Description: |
The book discusses the Asian economic crisis and its impact on marketing activities in the region. This second edition captures the new challenges for regional marketers and proposes fresh ways of thinking about them. |
| Synopsis: |
Appropriate for capstone undergraduate and graduate courses. The first edition of Marketing Management: An Asian Perspective was published when Asia was experiencing rapid and sustained growth. In mid-1997, Asia began to suffer financial and economic troubles which quickly turned into a crisis. A major key to Asia's recovery is the further development of customer-oriented marketing. |
| Illustrations: |
Illustrationsc26 cm |
| Returns: |
Returnable |