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Item Details
Title:
FRAMEWORK FOR MARKETING MANAGEMENT
By:
Philip Kotler
Format:
Paperback
List price:
£71.99
We currently do not stock this item, please contact the publisher directly for further information.
ISBN 10:
0131452584
ISBN 13:
9780131452589
Publisher:
PEARSON EDUCATION (US)
Pub. date:
28 March, 2008
Edition:
United States ed of 3rd revised ed
Pages:
384
Description:
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
Illustrations:
ill
Returns:
Returnable
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