| Title:
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MARKETING
AN INTRODUCTION |
| By: |
Gary Armstrong, Philip Kotler |
| Format: |
Paperback |
| List price:
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£125.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0135094860 |
| ISBN 13: |
9780135094860 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
1 January, 2010 |
| Edition: |
Global ed of 10th revised ed |
| Pages: |
648 |
| Description: |
For undergraduate courses in Principles of Marketing. This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. |
| Synopsis: |
This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value-creating it and capturing it-drives every effective marketing strategy. The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool. |
| Illustrations: |
col. Illustrations |
| Publication: |
US |
| Imprint: |
Pearson Education (US) |
| Returns: |
Non-returnable |