| Title:
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FRAMEWORK FOR MARKETING MANAGEMENT
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| By: |
Philip Kotler, Kevin Lane Keller, Marian Burk Wood |
| Format: |
Paperback |
| List price:
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£109.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0132539306 |
| ISBN 13: |
9780132539302 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
21 February, 2011 |
| Edition: |
5th Revised edition |
| Pages: |
360 |
| Description: |
"Framework for Marketing Management" is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects. |
| Synopsis: |
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects. |
| Illustrations: |
black & white tables, diagrams, figures |
| Publication: |
US |
| Imprint: |
Prentice Hall |
| Returns: |
Non-returnable |