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Item Details
| Title:
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MARKET DRIVEN STRATEGY
PROCESSES FOR CREATING VALUE |
| By: |
George S. Day |
| Format: |
Hardback |
| List price:
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£25.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
068486536X |
| ISBN 13: |
9780684865362 |
| Publisher: |
SIMON & SCHUSTER LTD |
| Pub. date: |
7 December, 1999 |
| Pages: |
432 |
| Description: |
The classic, groundbreaking book that defined a market-driven approach to competitive strategy - now reissued with a new introduction by the author. |
| Synopsis: |
In 1990, George Day coined the phrase 'market-driven' and revolutionised the way companies worldwide think about business. Day reminds us that every employee in every company needs to always consider the market, not just the marketing or sales departments. Day provides a step-by-step guide to a proven five-step system for becoming market-driven: select markets, differentiate products, choose communication and distribution channels, decide on the scale and scope of support activities, and select areas for future growth. This pioneering volume, enhanced by examples from Day's work with such world-renowned companies as General Motors, Marriott, Kodak, General Electric, H.J.Heinz, IKEA, Nestle, and 3M, is the essential guide to this proven strategic approach. |
| Illustrations: |
80 tables, charts and graphs |
| Publication: |
UK |
| Imprint: |
Free Press |
| Returns: |
Returnable |
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