| Title:
|
MARKETING FUNDAMENTALS
|
| Volume: |
1997-98 |
| By: |
Geoff Lancaster, Frank Withey |
| Format: |
Paperback |
| List price:
|
£15.99 |
|
We believe that this item is permanently unavailable, and so we cannot source
it.
|
|
|
|
|
|
| ISBN 10: |
0750635770 |
| ISBN 13: |
9780750635776 |
| Publisher: |
ELSEVIER SCIENCE & TECHNOLOGY |
| Pub. date: |
21 July, 1997 |
| Edition: |
Revised edition |
| Series: |
CIM Student Workbook S.: Certificate |
| Pages: |
176 |
| Description: |
This is an updated edition of the popular workbook written for students studying the "Marketing Fundamentals" module of the CIM Diploma. Each unit contains objectives, test tasks, practical examples and case studies, questions to test knowledge, a chapter summary, and revision tips. |
| Synopsis: |
This is an updated edition of the popular workbook, written to match the latest syllabus. It has been written for students studying the "Marketing Fundamentals" module of the CIM Diploma; it is endorsed by Trevor Watkins, the CIM Chief Examiner, and contains sample exam questions. The layout of this text is lively and interactive. Each unit has the same structure with the intention of making learning easier and more consistent, and contains objectives, test tasks, practical examples and case studies. There are also questions to test the reader's knowledge, advice on where to find out more, a succinct chapter summary, and revision tips. |
| Illustrations: |
glossary |
| Publication: |
UK |
| Imprint: |
Butterworth-Heinemann Ltd |
| Returns: |
Non-returnable |