CIM COURSEBOOK MARKETING FUNDAMENTALS 07/08 by Geoff Lancaster, Frank Withey ( 9780750685467 )

Item Details

Title:

CIM COURSEBOOK MARKETING FUNDAMENTALS 07/08

Volume:

2007/2008

By:

Geoff Lancaster, Frank Withey

Format:

Paperback

List price:

£31.99

Our price:

£28.79

Discount:

10% off

You save:

£3.20

ISBN 10:

0750685468

ISBN 13:

9780750685467

Availability:

Reprinting. This item may be subject to delays or cancellation.

Delivery rates

Stock:

Currently 0 available

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

26 June, 2007

Series:

CIM Coursebook

Pages:

404

Description:

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. This book is written for the Marketing Fundamentals module by the Senior Examiners. It contains past examination papers and examiners' reports.

Synopsis:

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

Illustrations:

Illustrations

Publication:

Imprint:

Butterworth-Heinemann Ltd

Returns:

Returnable

Some other items by this author:

CIM COURSEBOOK 03/04 MARKETING FUNDAMENTALS