HOW TO MANAGE YOUR GLOBAL REPUTATION by Michael Morley ( 9780814756799 )

Item Details

Title:

HOW TO MANAGE YOUR GLOBAL REPUTATION
A GUIDE TO THE DYNAMICS OF INTERNATIONAL PUBLIC RELATIONS

By:

Format:

Paperback

List price:	£23.99
Our price:	£23.99

ISBN 10:

0814756794

ISBN 13:

9780814756799

Availability:

This item will be printed on demand and will usually be dispatched within 10 days.

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Stock:

Currently 0 available

Publisher:

NEW YORK UNIVERSITY PRESS

Pub. date:

1 May, 2002

Pages:

228

Synopsis:

Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations.

Publication:

Imprint:

New York University Press

Returns:

Non-returnable

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