 |
|
|
Item Details
| Title:
|
THE GLOBAL CORPORATE BRAND BOOK
|
| Volume: |
2009 |
| By: |
Michael Morley |
| Format: |
Paperback |
| List price:
|
£36.00 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
1349545511 |
| ISBN 13: |
9781349545513 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
14 May, 2009 |
| Edition: |
2009 ed. |
| Pages: |
247 |
| Description: |
This new book by a leading practitioner based in the US shows the relationship between corporate brand and reputation and the value of company equity. |
| Synopsis: |
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term. |
| Illustrations: |
biography |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |
|
|
|
 |
Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
|
|
|
|
|
|
|
|
|
|
|