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Item Details
Title: TO SELL IS HUMAN
THE SURPRISING TRUTH ABOUT PERSUADING, CONVINCING, AND INFLUENCING OTHERS
By: Daniel H. Pink
Format: Paperback

List price: £9.99


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ISBN 10: 0857867202
ISBN 13: 9780857867209
Publisher: CANONGATE BOOKS LTD
Pub. date: 16 January, 2014
Edition: Main
Pages: 272
Description: The new paperback of the New York Times No.1 Bestseller
Synopsis: We're all in Sales nowParents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and Match.com profiles. Relying on science, analysis and his trademark clarity of thought, Pink shows that sales isn't what it used to be. Then he provides a set of tools, tips, and exercises for succeeding on this new terrain - including six new ways to pitch your idea, three ways to understand another's perspective, five frames that can make your message clearer, and much more.
Publication: UK
Imprint: Canongate Books Ltd
Returns: Returnable
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