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Item Details
| Title:
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BASIC MARKETING RESEARCH
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| By: |
Tracy A. Suter |
| Format: |
Mixed media product |
| List price:
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£137.70 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1133188524 |
| ISBN 13: |
9781133188520 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
6 December, 2013 |
| Edition: |
International ed of 8th revised ed |
| Pages: |
624 |
| Description: |
Provides readers with an overview of the information gathering function from the perspective of the researchers who gather the information and the marketing managers who use it. This book also provides a framework for the choices and decisions that must be made by managers. |
| Synopsis: |
Basic Marketing Research, 8e, International Edition is the best-selling introductory marketing research text because it is accessible to students while maintaining its level of coverage. Basic Marketing Research, International Edition provides a framework for the choices and decisions that must be made by managers - an important aspect of marketing research - because decisions made in one stage of the process have consequences for other stages. Managers and marketing researchers need to appreciate the interactions among the parts of the research process so they can have confidence in a particular research result. This edition provides readers with an overview of the information gathering function from the perspective of the researchers who gather the information and the marketing managers who use it. |
| Returns: |
Returnable |
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