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Item Details
Title:
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BASIC MARKETING RESEARCH (WITH QUALTRICS PRINTED ACCESS CARD)
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By: |
Tracy A. Suter, Tom Brown, Gilbert A. Churchill |
Format: |
Mixed media product |
List price:
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£73.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
1133188540 |
ISBN 13: |
9781133188544 |
Publisher: |
CENGAGE LEARNING, INC |
Pub. date: |
15 August, 2012 |
Edition: |
8th edition |
Pages: |
512 |
Description: |
With features ranging from study tools to updated content to an easy-to-read writing style, this volume helps you learn about how experts gather data and how to use it yourself to turn greater profits. |
Synopsis: |
Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits. |
Publication: |
US |
Imprint: |
South-Western College Publishing |
Returns: |
Returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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