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Item Details
| Title:
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BASIC MARKETING RESEARCH (WITH QUALTRICS PRINTED ACCESS CARD)
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| By: |
Tracy A. Suter, Tom Brown, Gilbert A. Churchill |
| Format: |
Mixed media product |
| List price:
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£73.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1133188540 |
| ISBN 13: |
9781133188544 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
15 August, 2012 |
| Edition: |
8th edition |
| Pages: |
512 |
| Description: |
With features ranging from study tools to updated content to an easy-to-read writing style, this volume helps you learn about how experts gather data and how to use it yourself to turn greater profits. |
| Synopsis: |
Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits. |
| Publication: |
US |
| Imprint: |
South-Western College Publishing |
| Returns: |
Returnable |
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