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Item Details
| Title:
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MARKETING RESEARCH
METHODOLOGICAL FOUNDATIONS |
| By: |
Professor Dawn Iacobucci, Gilbert A Churchill Jr. |
| Format: |
Mixed media product |
| List price:
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£126.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1439081018 |
| ISBN 13: |
9781439081013 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
20 October, 2009 |
| Edition: |
10th ed. |
| Pages: |
604 |
| Synopsis: |
Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing authorities Dr. Dawn Iacobucci and Dr. Gilbert Churchill. Recognized as the classic authority for today's marketing research, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, ensures the reader develops a strong conceptual as well as practical understanding of marketing research as it's practiced today. The book's thorough coverage of the six stages of the research process provides a solid marketing research framework while addressing topics and tools of emerging importance. New Qualtrics research activities and coverage of SPSS 17 offer first-hand practice with some of the most popular online survey tools used in business today. With its proven applications, clear presentation, and variety of timely cases, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, serves as an exceptional learning tool for today's learners and as an invaluable reference tool for professionals throughout their careers." |
| Illustrations: |
black & white tables, figures |
| Publication: |
US |
| Imprint: |
South Western Educational Publishing |
| Returns: |
Non-returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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