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Item Details
| Title:
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HANDBOOK OF SERVICES MARKETING AND MANAGEMENT
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| By: |
Teresa A. Swartz (Editor), Dawn Iacobucci (Editor) |
| Format: |
Paperback |
| List price:
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£90.00 |
| Our price: |
£81.00 |
| Discount: |
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| You save:
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£9.00 |
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| ISBN 10: |
0761916121 |
| ISBN 13: |
9780761916123 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
SAGE PUBLICATIONS INC |
| Pub. date: |
19 November, 1999 |
| Pages: |
536 |
| Description: |
The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics. |
| Synopsis: |
The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics. |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Returns: |
Returnable |
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