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Item Details
| Title:
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MARKETING RESEARCH
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| By: |
CHURCHILL |
| Format: |
Paperback |
| List price:
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£36.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0030331013 |
| ISBN 13: |
9780030331015 |
| Publisher: |
CENGAGE LEARNING |
| Pub. date: |
11 May, 2001 |
| Description: |
8th Edition |
| Synopsis: |
Presents superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. Provides a solid framework to ensure the development of students' conceptual and practical understanding of marketing research. |
| Returns: |
Returnable |
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